Business View Caribbean | January 2021

3 BUSINESS VIEW CARIBBEAN JANUARY 2021 O p e n i n g L i n e s J A N U A R Y 2 0 2 1 New global research from Expedia Group reveals trends shaping travel decisions in 2021 A t its recent annual partner conference, explore ’20, Expedia Group revealed key considerations shaping travel decisions in 2021 and demonstrated technology enhancements to help travelers and partners make informed decisions and complete tasks. Expedia Group is sharing insights and tools to help the global travel ecosystem adapt to the shift in traveler expectations to restore confidence in the wake of COVID-19. The ONE IN TWO TRAVELERS OPTIMISTIC ABOUT TAKING A TRIP IN THE NEXT 12 MONTHS research from Expedia Group™ Media Solutions, the advertising organization of Expedia Group, shows that travelers need reassurance in critical areas such as flexibility, cleanliness, and communication to consider travel now and in the future. The research reveals that one in two travelers feel optimistic – that is, comfortable or even excited – about taking a trip in the next 12 months. Though consumer confidence in travel varies by country and generation, the importance of hygiene measures, flexibility, and financial