Business View Caribbean - July 2016 71
cell program going. I believe
the activities in those two areas
alone will help get us close to
50 percent of our business be-
ing from international patients.”
Getting to 25, 30 or 50 percent
involves some marketing along-
side the medicine, too.
The last two years, Rassin said,
have been spent advertising the
sheer fact that the Bahamas
is a legitimate destination for
medical procedures. Next up,
he said, is translating that real-
ity into actual activity, which is done through work with
the Medical Tourism Association and its contacts, and,
eventually, through linking up with self-funded employ-
ers and insurance companies that are looking for dif-
ferent and less expensive destinations for employees
and customers.
Relationships have also been struck with Bahamian-
bound airlines and domestic hotels to help secure
better pricing for incoming patients for their travel and
lodging needs.
Five years from now, Rassin expects all of today’s
ground work to be paying dividends.
“By then, we will be an international destination, well-
known in all the circles around the world that refer
patients for international health care,” he said. “I’m
certain we’ll get where we want to be.”
PREFERRED VENDORS
Bahamas Medical & Surgical Supplies Ltd.
(
) --
Supplier of medical and surgi-
cal products, equipment and services. We are the official
authorized suppliers for all GE Healthcare products and
equipment. We operate from our offices on Shirley Street
and Shirley Park Avenue in close proximity to themajor hos-
pitals and other healthcare facilities.
International MED-X (Fort Myers, Fla.) –
Provider of medi-
cal imaging equipment, sales and service throughout the
Caribbean.
MDMS International (Nassau, Bahamas)
Nassau Agencies (Nassau, Bahamas)
