14 June 2016 - Business View Caribbean
Opening
Lines
Over 40 Percent of Internet Users
in Jamaica Watch at Least Half of
all Video Online
Ericsson ConsumerLab has published insights from
a study called “Networked Consumption,” exploring
how the increasing use of the internet and mobile
apps is changing user behavior. The study is based
on 942 interviews in Jamaica, representing the
views of 400,000 Jamaicans, and shows that many
activities that used to be carried out in a brick-and-
mortar setting are now migrating to the internet and
mobile apps.
The study is focused on the service usage behavior
of two consumer groups, both of which spend more
than an hour on the internet every day: the netizens,
who are the early adopters using at least seven digi-
tal services daily; and the networkers, also known
as early followers, who use at least three digital ser-
vices a day.
Together, netizens and networkers account for more
