Business View Caribbean | March 2021

19 BUSINESS VIEW CARIBBEAN MARCH 2021 COUPLES RESORTS JAMA I CA became known as Couples Ocho Rios. That’s our current flagship, although we’ve since revived the original name, Tower Isle.” Once considered a playground for golden-era Hollywood A-listers, today’s Couples Tower Isle blends nostalgic glamour and relaxed Caribbean vibes. With 226 guest rooms and suites, fresh farm-to-table cuisine, and its own private island, it’s the jewel in the crown of Jamaica’s north coast – a lovers’ paradise amidst century- old palm trees. “My father’s legacy to the next generation was his own hotel—Swept Away, in Negril,” Issa continues. “When he eventually returned to the family business, he added some properties to the Couples portfolio. Today, it’s become this collection of premium luxury all- inclusive resorts.” Much-loved by active guests, Couples Swept Away delivers an impressive line-up of fitness amenities, including 10 tennis courts, two squash courts, and equipment for every conceivable water sport from pool volleyball to scuba and snorkelling. A bit further west, Couples Negril’s 234-room retreat overlooks Jamaica’s spectacular Bloody Bay. Lively and low-key with a trendy poolside scene, it’s a nice romantic enclave designed for beach-craving, fun-loving couples. Finally, tucked between the