Business View Caribbean | May 2022

39 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 5 and we’ve always seen our goal as being part of the shift towards buying a good quality product (at an affordable price) once, instead of a low- quality product three or four times. Even today, there is a big focus on sales of mass-produced items of lower quality and we’re trying to offer the Jamaican market a product that they want. We often hear people say that they didn’t know they could get these this quality or style of product here. They thought they had to go outside of Jamaica.” The company has been building its customer base each day, with a large contingent of customers who have been shopping at the T I LE C I TY & HOME CENTRE family’s stores for many years. Having built those relationships and loyalty over such a lengthy period of time has helped Tile City & Home Centre become one of the more long-standing businesses in the industry in Jamaica. Based on the partnerships and the brands they represent, Tile City & Home Centre operates retail and wholesale divisions, as well as being heavily involved in development projects, such as international hotels that are building in Jamaica resorts, or development of villas for rentals. “That area is really our strong suit,” says Handal. “It’s a very diverse business model. In the next few years, our aim is to further develop the