Business View Caribbean - Nov 2014 61
y Ltd
with the country’s hospitality and food service indus-
tries. An increased emphasis in the past year has been
placed on building the Juliana brand in the United
States, particularly in New York, Atlanta and Florida,
where it has a strong following.
Juliana products are available as dips and seasonings,
mixes, jams and jellies and as canned foods.
Tijule exports 85 percent of its products, primarily to
the United States, United Kingdom, Canada and Ja-
pan. Another 10 percent is sold to exporters and 5
percent is sold locally. Its target markets include local
bulk purchasers and ethnic Jamaicans within the U.S.,
Canada and the UK.
“Our mission is to develop and supply high-value,
high-quality tropical fruits and vegetable products to
customers while ensuring sustained profitability,” Roy
Newell said. “The vision is to become a world-class
agro-processor delivering satisfaction and value to
JAMAICA
