Business View Caribbean - November 2015 53
many repeat customers. But lately, the resort has
been intent on expanding its clientele. “We’re now at-
tracting more families and positioning ourselves so
that we focus on the younger market as well,” she
says. The hotel has special rates for families and has
added lots of activities for children, especially during
the summer months and school holidays. A new well-
ness center has just been completed, along with a new
spa and juice bar. In addition, Garbutt reports that all
the rooms are receiving upgraded interiors in order to
make them look “chic and iconic,” and its new Wi-Fi
system now reaches every corner of the property.
In order to reach these new markets, Garbutt says that
social media has become a key part of the resort’s
marketing strategy. “We’re getting picked up by lots
of Instagram accounts, such as Beautiful Hotels, and
Beautiful Destinations,” she notes.
