40 October 2016 - Business View Caribbean
Today, Roadtown Wholesale Trading Ltd. and Rite
Way are the lead supermarket wholesaler and retail
distributor of food, beverages, and related goods in
BVI, with a combined 70 percent share of the market.
Roadtown Wholesale services its own and other retail
stores in which it has a financial interest, such as Fine
Foods and Harbour Market, while supplying many of
the BVI’s hotels, restaurants, bars, yacht charter com-
panies, and other businesses.
Very little of the company’s products are obtained lo-
cally, Potter says. “We try to buy as much as we can,
locally, but not much is produced in the island,” he ad-
mits. “Most of our products come from the U.S., Can-
ada, England, and other Caribbean islands.” The com-
pany carries exclusive distribution rights for brands
such as Kraft, General Foods, M&M Mars, Kellogg’s,
Nabisco, Coca Cola, Heineken, Grey Goose, Finlandia,
Jack Daniels, Mount Gay Rum, and Gallo Wines.
Roadtown Wholesale has approximately 485 employ-
ees making it the largest, private employer in the BVI.
The company invests heavily in continuous employee
training, including offering online courses to all of its
