Roadtown Wholesale

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AT A GLANCE
ROADTOWNWHOLESALE
TRADING LTD.
WHAT: A wholesaler and retail distributor of
food, beverages, and related goods
WHERE: Road Town, British Virgin Islands
WEBSITE:
ROADTOWNWHOLESALE
Grey Goose, Finlandia, Jack Daniels, Mount Gay
Rum, and Gallo Wines.
Roadtown Wholesale has approximately 485
employees making it the largest, private em-
ployer in the BVI.The company invests heavily in
continuous employee training, including offering
online courses to all of its personnel in areas such
as Customer Service, CategoryManagement, and
SupervisoryTraining. Some employees have even
received full scholarships for their continuing edu-
cation. In addition to a pension program, according
to Potter, the company also allows its workers to
become company owners.“Employees who work
over ten years have the option of purchasing shares
in the company,”he says.
Potter reveals that company founder, Haycraft, is
now 84 years old and looking forward to retiring.
“So he would love to sell his shares, which is a