Business View Caribbean - April 2015 63
ra, with another 30 percent from Canada and the re-
mainder divvied up between the United States and the
United Kingdom. The locals are typically professionals
from the Kingston area – doctors and lawyers, Bennett
said – who are looking for a “getaway home.”
Also frequenting the development, he said, are Ocho
Rios hoteliers who are stationed in Jamaica.
“It doesn’t surprise us,” Bennett said. “Our chairman
was very, very determined that what he wanted was
a first-world type community, so, having established
a first-world type community, we understand why it is
proving attractive to people who presently live in the
first world and who want to retire to Jamaica and live in
a similar kind of environment like where they live now.”
Marketing-style referrals from the original set of peo-
ple who arrived to the development have largely been
responsible for subsequent growth, Bennett said.
Multiple members of the same families have bought
homes on some occasions, he said, and the over-
whelmingly positive reviews have enticed coworkers
and friends from overseas as well.
“They’re saving me a lot of work and advertising mon-
ey,” Bennett said. “I have now set myself up to be there
to make sure I take care of all their needs and what-
ever they complain about. That’s my job, because they
do such a good job of selling my place I set myself up
to make them happy.”
As for the future, he said, it’s simply more of the same
until the final home is built. The grand plan calls for
1,500 units – including patio homes, townhouses and
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