56 April 2015 - Business View Caribbean
crease the efficiency very quickly and the general im-
provements in the technology allowed the patty price
to stay low, while other food prices were rising due to
inflation. That’s what really got the traction which al-
lowed the company to grow.”
The commitment to quality will remain as the company
progresses through the next five years, as will a contin-
ued push for state-of-the-art technology to keep pro-
cesses efficient and prices low.
Sustainability and environmental stewardship is also
a priority, as evidenced by an increasing emphasis
on powering stores via wind and solar means, and a
partnership with the Scientific Research Council that’s
resulted in the installation of bio-digesters at restau-
rants to convert waste water and food to methane
that’s then used to provide heat for the stoves.
“We have been saving electricity by recently using
power factor correction units,” he said, “built by a Ja-
maican company, FennTech.”
Another objective is to get into new and different for-
eign markets, where the company can take advantage
of the positive vibe that seems to emanate from a lot
of Jamaican products worldwide.
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