Business View Caribbean - April 2015 55
The majority of company revenue, Daniel Chin said,
comes from franchised restaurant sales and from the
export arrangements with the eight Caribbean coun-
tries.
“We’ve always been separating ourselves by being
very serious about quality,” he said.
“Wherever possible, we try to maintain control of our sup-
plies. We’re very selective when it comes to the beef and
the quality of the beef, so we own and operate our own
cattle farm so that we have control over the animals’ diet
and how humanely the animals are treated and slaugh-
tered. Basically, from the animal farm to the customer,
we try to minimize the transit time from farm to fork. Peo-
ple have noticed our quality, and that’s how we’re able to
have a competitive price.”
Manufacturing output capacity has been scaled up to
about 40 million patties per year and the production
line is fully automated, including custom patty-making
machines, dough mixers, steam-jacketed kettles, blast
and spiral freezers, revolving ovens, conveyors, pumps
and lifters.
It’s a far cry from the early days, when each part of the
process involved manual labor.
“That has changed the game completely,” Daniel Chin
said.
“And this was all made possible due to collaboration
between Jamaican and international machine com-
panies. The technological advances happened at a
perfect time, because they allowed the company to in-
BEST PRACTICES IN BUSINESS
