68 August 2016 - Business View Caribbean
threw a party that typically included live reggae music,
barbecue, and plenty of freebies. Within 100 days of
starting service in Jamaica, Digicel had 100,000 sub-
scribers. Eleven months later, it passed Cable & Wire-
less to become the island’s No. 1 cell phone provider.
Today, more than 82 percent of Jamaica’s market of
2.7 million residents use cell phone services, up from
four percent in 2001; 70 percent of those users are
Digicel subscribers.
In November 2008, Digicel launched in the British Vir-
gin Islands. The Company has two stores on Tortola,
and one on Virgin Gorda. They sell a variety of basic
and smart phones, and offer both pre-paid and post-
paid plans and services. In 2013, Digicel BVI began
offering its “Roam Like You’re Home” program, ensur-
ing that its customers can use their mobile phones for
calling, texting, and browsing the internet, while roam-
ing, without incurring higher costs. With “Roam Like
Your Home,” Digicel cell phone users save 97 percent
when in the U.S. Virgin Islands, the U.S.A., Canada,
Puerto Rico, and other Digicel Caribbean and Central
American countries.
Also in 2013, Digicel BVI unveiled its business solu-
tions arm, Digicel Business, with a suite of tailored
solutions for companies of all sizes across the coun-
try – including the very latest in cloud technologies,
disaster recovery, and dedicated internet access solu-
tions, among others. Cloud portfolio services include
Digicel’s “Desktop as a Service”, a scalable service
that allows clients to use a cloud-hosted desktop en-
vironment to deliver business applications, including
Microsoft Office, across multiple devices; and Digicel’s
