Business View Caribbean - January 2016 55
in different colors. Then you can make up your mind
which of the color shades you want to go with. It makes
it easier for consumers to choose colors. We’re also
branching off, right now, into tinted colors. Before, you
would have a color that was made in the factory so you
were limited to the number of shades. Now with tint-
ing, a customer has many more colors to choose from.
“We also have the Berger Caribbean Facebook page
which is a regional integrated page that provides paint
and color solutions. So, say, for instance, you have a
wall that’s peeling. You can send us a picture of it:
‘This is my problem, how can I treat it?’ And we will tell
you what to do to prevent peeling from happening. You
want to paint a new wall: ‘What do I do?’ you ask us.
We tell you how to treat it, how to deal with it. You get
the finish that you want, the color that you want, and
the quality that you want.”
In addition, Birbal says that the Trinidad factory is add-
ing new technologies to it processing systems in order
to improve capacity and speed up its delivery capabili-
ties. “We have a customer relationship management
system that we have launched internally and we are
expanding to dealers this year, so that they can order
online. As soon as you order, you’ll get your order with-
in 24 hours,” she says.
Berger Paints Trinidad, Limited has been a household
name in the Caribbean for 60 years, and is known
throughout the islands for its quality products and its
high level of service. With a wide range of decorative
and industrial products, including an extensive array of
household paints, as well as primers, stains and var-
nishes, furniture finishes, wood preservatives, marking
paints, enamels, and light and heavy duty industrial
finishes, the company guarantees that its customers
will be supplied with the right options for any kind of
painting job.
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Crown Packaging Trinidad Ltd.
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