Business View Caribbean - January 2016 67
offer glorious views of the Caribbean Sea and rainfor-
est-covered mountains.
While some might suggest that sustainability and
luxury are two concepts that don’t generally go hand-
in-hand, Nassief disagrees. “It depends on how you
define luxury,” he avers. “Secret Bay’s tagline is ‘em-
brace simplicity.’ The new luxury is defined by the sim-
ple things in life that give us the greatest pleasures:
listening to birds, being surrounded by nature, sipping
from a glass of fresh orange juice, or from a cup of
herb tea just picked from the garden, or eating sim-
ple, organic, and healthy food. Time and space. So
we wanted to designed spacious villas – homes away
from home – that would be open and fully integrated
with the sights, sounds, scents, and tastes of nature,
but at the same time with all of the modern ameni-
ties of a luxury villa, and with the service of a 5-star
hotel. The architecture and amenities, the surrounding
nature and the service, all come together to give our
guests a very special experience.”
