46 July 2015 - Business View Caribbean
He further explains the importance of Applied Imag-
ing’s managed services: “A lot of people don’t under-
stand or know what their printing activity is in their
business; they don’t understand the costs that are
associated with it; they don’t understand what their
employees do and how their behavior directly impacts
their costs and their bottom line at the end of the day
where printing is concerned. What we are able to do is
come in and say, ‘let us do an assessment and observe
your printing environment and behavior over a period
of time, and come back with a proposal or a solution
that: 1) corrects any abuse of printing privileges and,
2) streamlines your printing with a more compatible
machine by way of speed, functionality, color versus
black and white, number of users, if you need to set
printing rules, etc. We manage that entire infrastruc-
ture for you as a managed service.’”
Scott contrasts the old way of doing business with Ap-
plied Imaging’s new model: “What traditionally, used
to happen was that, you buy a printer, you buy a copier,
you run it, you service it, and when it goes out or goes
bad, you buy another one and you keep going through
that cycle. What we’ve been able to do is educate our
customers around the industry of print - what the val-
ues are, what the drivers are - so that they know how
it’s impacting their business. We can save them on
costs and help them grow, so that when they add us-
ers we can enhance the infrastructure they have. It’s
really more of a consultative approach as opposed to
‘Hey, let me sell you a copier.’
“Retention in our business is key. Solving problems is
one thing, but how do you sustain and maintain that
efficiency after solving the problem? That’s where our
