48 July 2015 - Business View Caribbean
business is critical. Because, as a customer, you’re fo-
cused on the operational efficiency of your business
and making that bottom line. What we come in and
say is, ‘let us look at your processes and your busi-
ness operations and streamline things for you so that
you can focus on what you are good at. When we take
away the problems a customer can say, ‘Well thanks,
we don’t need you anymore,’ but that is actually when
the work begins, because we need to sustain that level
of efficiency, and also enhance it, and continue grow-
ing it, and bettering it, so that when you want to move
to the next level, we, as your partner in technology, are
right there with you so that we can take you to that
next level.”
In addition to serving its customers in Trinidad, over
the last few years the company has endeavored to ex-
pand its regional reach. “We’ve been looking aggres-
sively at establishing a presence in other territories so
that we could replicate the success of the business
model that we’ve had in Trinidad for so long. We now
have operations in Barbados, Jamaica, Dominica, Su-
rinam, St. Vincent, and Antigua, as well.”
What differentiates Applied Imaging from its competi-
tors? Scott replies: “The customer experience when
you’re with our company. Our service standards are,
by far, superior in the industry. 30 percent of our com-
pany is certified technicians. We believe strongly in
training our technicians. We only have manufacturer-
recommended supplies for all our equipment. We are
supported and backed by all of our suppliers, so in the
event of any failures we have direct intervention from
our suppliers. And we are always capable of resolving
any issues that we are faced with. So, at the end of the
day, the customer experience and the integrity of that
interaction with us, is always protected.”
Applied Imaging has had a strategic plan in place
since 2010. It involves consolidating its core business,
