Business View Caribbean - June 2016 29
employees work out of three locations: the original
spring water factory in the Blue Mountains, an admin-
istrative, sales, and bottling office located at 11 Court-
ney Walsh Drive in Kingston, and the recently acquired
Spike Industries, another Kingston-based company
that produces a range of juices, box drinks, and soy
products.
Kadia Wright, Peak’s Marketing Manager, explains why
the firm has become one of the largest bottled water
company in Jamaica, with exports to the Caribbean
and the United States: “We’re one of the first spring
water company in Jamaica,” she says, “so a lot of
people grew up on the brand, ‘Catherine’s Peak.’ It’s
brand recognition – people know the brand and once
they see the logo, they know exactly what it is. We’ve
been keeping that at the top of the consumer’s mind,
so even when competition enters the market, we are
able to keep on top because of the huge amount of
brand equity that we enjoy.
Wong adds that while Jamaican tap water is not bad,
per se, the way it’s transported and treated has helped
people turn to bottled water as a better-tasting and
healthier alternative. “The local water agency, in its bid
to make ground water potable, uses a lot of chlorine
and sometimes leaks in the piping system cause im-
purities,” he says. “With that, a lot of people prefer to
AT A GLANCE
WHO:
Peak Bottling Company Limited
WHAT:
A privately owned, limited liability com-
pany engaged in the bottling and distribution of
spring water and other beverages.
WHERE:
Kingston, Jamaica
Email
: www. peakbottling.com
