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Business View Caribbean
70 September 2015 - Business View Caribbean
Caribbean LED Lighting Inc.
How many companies does it take to change a light bulb?
According to Jim Reid, the Founder and Chairman of
Caribbean LED Lighting Inc. in Barbados, the Carib-
bean region has some of the highest electricity costs
in the world – largely due to most of the islands’ de-
pendence on expensive and imported fossil fuels. At
Caribbean LED Lighting, he and his team of engineers,
production workers, marketers, and technical support
people are on a mission to bring those costs down –
way down, if at all possible.
In 2011, Reid chose Barbados to launch his company
because he realized that the region had a dire need
for technologies that would help reduce its consump-
tion of hydrocarbons for the generation of electricity.
“Electricity is generated through oil,” Reid explains,
“and of course, we all know what happens with oil. It
goes up and down, but generally trends upwards. LED
technology is one of the fastest and most effective
ways to reduce consumption. Energy savings on LED
can be up to 90 percent of energy consumed. We had
the technology. We were looking for a market for it.
And that’s why we came to the Caribbean.”
LED - Light-Emitting Diode Lights - are energy savers.
