Business View Caribbean
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Business View Caribbean - September 2015 73
case,” says Reid, “the savings have been greater than
the cost of financing, so it’s been a cash-flow positive
option for customers.
Reid believes that his company stands a better chance
of gaining and retaining those customers than the
competition. “The competition we face, predomi-
nantly, is from lesser quality products imported di-
rectly from China. In some cases, we don’t know how
to rate them and quality warranties are dubious. So
we compete on quality and we compete on warranty
– we offer up to a five-year warranty. And then, with
a four-year track record, we can measure warranties
that are being requested and it’s very, very low; so we
know our quality’s right. We’re building a brand and
people feel comfortable with a brand they know and
trust. Our cornerstone is starting off with the highest-
quality products at the best possible price. In any mar-
ket, you’ll always get competition and you can always
find a cheaper product, but we doubt you can find a
better product.”
