Business View Caribbean - August 2016 95
In the realm of hygiene, in addition to the soaps, sani-
tizers, and other washroom products that Rentokil
Initial provides its customers, Goldson says that the
company is developing what he calls “ambient scent
marketing,” which is a way to improve the overall air
quality in environments where people work. The con-
cept is based on the notion that emotion is largely gen-
erated by our sense of smell and that by creating a
specific scent in a business environment, people can
be made to feel more comfortable and more eager to
do business. “That’s something that we’re definitely
hoping to develop further,” he remarks.
Regardless of which part of the business its custom-
ers rely upon, Goldson maintains that Rentokil Initial is
a service-driven company that is always responsive to
its customers’ needs. Its pest control technicians are
licensed and well-trained and its back-office tracks all
incoming queries, promising to get back to a customer
who has a problem within twelve or 24 hours. Its 50
employees work out of the main office in Kingston, a
branch office in Mandeville, and its Montego Bay de-
pot, which Goldson says he would like to see grow into
a full branch, sometime soon.
For almost 50 years, Rentokil Jamaica has provided
innovative solutions to home and commercial pest
problems, and since 1996, Initial has been a leading
provider of expert facilities management, and medical
and hygiene services to businesses and organizations
of all kinds throughout the Caribbean. Together, Rento-
kil Initial Jamaica Limited is in the business of protect-
ing people and enhancing lives. “We’re driven to make
a difference in people’s lives both at home and in the
workplace,” Goldson says, summing up.
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