Business View Caribbean - August 2015 69
“Our product is a lifestyle product. It’s healthy and it’s
naturally alkalized, so it neutralizes the acidity in the
body. A lot of consumers are becoming increasingly
aware of going the healthy route. They want to make
sure that they are taking care of their bodies now, so
that they don’t have those medical issues later on in
life. We’re trying to educate the public and the market
that we’re in.” In addition, according to many, alkaline
water not only invigorates the body because it is nega-
tively charged, and thus acts as an antioxidant, reduc-
ing cellular and DNA damage, it simply tastes better,
as well.
Should Lifespan become able to exploit all of the
springs on its property, which produce a total 5,500
gallons of water per minute, or 2.9 billion gallons per
year, it could increase its production to 915 million
16.9 ounce cases, annually. The maximum, poten-
tial revenue from all its springs could then approach
$US6.7 billion per year, which would make the com-
pany, far and away, the largest high-quality, natural al-
kaline spring water bottler in the western hemisphere,
and ten times bigger than world-leading Fiji.
So, the small company that began a mere decade ago,
with only a husband, wife, one employee, and an old
pickup truck, today stands on the precipice of becom-
ing a major player in a world-wide, 60+ billion-dollar-a-
year industry, and a global leader in the marketplace.
And it’s done it in less time than it takes a single drop
of rain to make its way from the top of the Blue Moun-
tains, to that underground spring far, far below.
PREFERRED VENDORS
Massy Distribution (Jamaica) Limited
- In 2001, the
Massy Group, one of the largest conglomerates in the
Caribbean, purchased HD Hopwood, an old and well-
known distribution company. Today, Massy Distribu-
tion (Jamaica) Limited is one of the largest and lead-
ing distributors and importers of pharmaceutical and
consumer products in Jamaica. It represents over 40
multi-national companies and distributes many lead-
ing brands, throughout the island. –
-
bution.com
