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44 September 2016 - Business View Caribbean
Business View Caribbean - September 2016 45
and profitability of the industry, and recognizing that
it’s the primary employment generator of tax revenue
for the region. That’s not necessarily acknowledged
in practice by many governments in the region, and
we’ve worked hard with our counterpart organization,
the Caribbean Tourism Organization, which represents
government interests in the tourism industry, to pro-
vide information and facts about its economic impact.
We’ve worked closely with the World Travel and Tour-
ism Council and groups like Oxford Economics to gar-
ner and support the development of the necessary re-
search to show the broad economic impact of tourism
in our various jurisdictions in the Caribbean. That’s
been absolutely necessary because we’re faced con-
stantly with issues of high taxation and high costs of
doing business in the Caribbean, which have corre-
sponding effects on our rates and our profitability. We
have to be on top of that all of the time and work hard
to make sure governments are aware of how policies
and regulatory matters affect our industry. So, advo-
cacy plays a very key role in everything that we do. We
operate under seven guiding strategy objectives and
right in there is advocacy and representation.”
You also mentioned research and the dissemination
of information as part of the Association’s mission.
Any recent initiatives in that area?
“We’ve done research and position papers on the lift-
ing of the U.S. embargo on Cuba and offered some
positive and constructive ways in which individual ju-
risdictions in the region can address the impending
changes. We’re finalizing an advocacy paper, right now,
on the sharing economy – groups like Uber and AirBnB
- and how they may be effectively integrated into the
industry with standards, regulations, and some fair
play on taxation, to not only protect the reputation of
the industry, but also to help to develop that subsector
of the accommodations sector, as well.
The Zika virus has been in the news lately and it’s
realistic to think that it will have an impact on travel
and tourism in the region. How has the Association
responded?
We’ve been working for the past four weeks on the
Zika virus situation, which has required some advo-
cacy and outreach. It’s been a coordinated effort, a
partnership effort between the public and private sec-
tors, working in collaboration with the regional um-
brella group, called CARPHA, the Caribbean Public
Health Agency organization that represents ministries
of health throughout the Caribbean. We’ve been work-
ing diligently on education, training, getting the right
kind of information out there – mitigation and effec-
tive control techniques - and looking at it not only from
the hotel and tourism industry’s point of view, but look-
ing at it as a broader collaborative response by govern-
ments, communities, and our industry in the private
sector, in dealing with a matter that, if it’s not handled
as well as it could, might have broad consequences
on our economies and our industry, and, quite frankly,
the social health and welfare of the residents of the
Caribbean.
Can you talk a little about the nuts and bolts of the
Association? Who are your members and are their
different tiers of membership?
We’re a federation of national hotel and tourism as-
sociations, so the region’s national hotel and tour-
ism associations are members. We also have over
600 hotel members from the Caribbean and another
400 allied members, both within the Caribbean as
well as external partners – tour operators, wholesal-
ers, airlines, people who do business with the tourism
industry, even banks and other kinds of financial in-
stitutions. We also have what we call partner organi-
zations that we work with like the Florida-Caribbean
Cruise Association; the Caribbean and Central Ameri-
can Action, based out of Washington; the Caribbean
Council, based out of the United Kingdom; and IATA,
the International Air Transport Association. So we have
a number of affiliated memberships, which are really
reciprocal memberships – there’s quite a few of those.
What kind of events do you hold for your mem-
bers?
“We have four key events throughout the year. We just
completed our annual marketing event called Carib-
bean Travel Marketplace, which was held in the Baha-
Caribbean National Team - WINNER – Bahamas (left to right):In photo: Emil Lee, CHTA President;
Frank Comito, CHTA CEO; Team Bahamas (Jamal Small, Charon McKenzie, Sheldon Tracey Sweeting,
Richmond Fowler II, Marv Cunningham, Crystal Morley); Peter Olsacher, Judge.
Chef of the Year - WINNER Puerto Rico (left to right): Frank Comito, CHTA CEO; Emil Lee, CHTA Presi-
dent; Jonathan Hernandez, Team Puerto Rico, 2015 Caribbean Chef of the Year; Peter Olsacher,
Judge.
Chef of the Year - WINNER Puerto Rico (left to right): Frank Comito, CHTA CEO; Emil Lee, CHTA Presi-
dent; Jonathan Hernandez, Team Puerto Rico, 2015 Caribbean Chef of the Year; Peter Olsacher,
Judge.