Business View Caribbean - June 2015 31
Revenue for the Goddard Catering Barbados sector
comes from three areas:
1. Airline catering
2. Terminal concessions
3. Event catering to local functions
The overall earning split reveals that airline catering
brings in over 90 percent of total revenue - a statistic
that highlights the lucrative nature of this niche mar-
ket, as well as the achievements of a well-managed
company.
Tulloch stresses that quality control is of supreme im-
portance. “We have partnerships with both our local
and overseas suppliers to ensure that our customers
get the best quality at the best price, consistently. We
also audit and work with our suppliers to ensure that
their operations and product are up to the stringent
standards of the industry.”
Since there are competing food caterers in the events
and terminal concessions sectors, how does the
company differentiate itself in the marketplace? Tull-
och says, “Our event catering business is marketed
through various avenues: ads in popular magazines
and catalogues, on our website and social media, e-
mail blasts, and targeting of specific clients through
direct approaches. Our delivery vans are liveried in
our colors, logo, and contact information. We also had
a large, high-end function late last year to showcase
what we can do.”
What sets the company apart from the rest is its ca-
pacity to cater large functions. Tulloch points out, “We
not only have the resources of an Executive Chef at
our company, but we can draw on the creativity and
expertise of all the chefs throughout our 23 locations
in the Caribbean and Latin America. We are also able
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