Secret Bay – Dominica

written by BVC January 20, 2016

Secret Bay – Dominica

Dominica’s award-winning eco-luxury resort

Dominica is an island country in the Lesser Antilles region of the Caribbean Sea. It is known as the “Nature Isle” for its unspoiled, natural beauty and its spectacularly lush and varied flora and fauna. Dominica has many rivers, waterfalls, black and white sand beaches, mountains, forests, and springs, as well as the world’s second largest volcanically heated boiling lake. Compared to many other Caribbean islands, Dominica is sparsely populated, since much of the island is protected by an extensive national park system. It is a paradise for hikers, birdwatchers and nature-lovers, as well as a world-famous destination for scuba divers, snorkelers, and whale-watchers.

Secret Bay, the island’s first eco-luxury resort, is situated on Dominica’s northwest coast, atop a breathtaking cliff top overlooking Ti-bay Beach and the soft white sands of Secret Beach. The secluded villa complex is just a 10-minute drive to the quaint town of Portsmouth and about an hour’s drive to Roseau, Dominica’s capital. Secret Bay was built by Dominican-born Gregor Nassief who fell in love with the area as a child and dreamed one day of living there. He recounts the story of the resort’s genesis:

“The land there, which I had been acquiring over 17 years in small parcels, was to be the site of my family’s home,” he says. “Returning to Dominica from overseas with my wife and children in 2009 and with architectural drawings in hand from my father-in-law, the plan was to begin construction of our home in 2010/11. However, the house design was too large for the particular area that we had intended to build it on, and it would have required some level of change to the pristine and natural landscape – which was against our aim of preservation. We therefore scaled down the design for the home and decided to build much smaller structures and integrate them into the environment with minimal impact. That is when the idea of a boutique resort was born. Construction finally began in February 2010 and was completed in June 2011, with just four villas and bungalows built. We have since expanded to six, and will have eight by the end of 2016.”

Because of its unique combination of secluded location and upscale amenities, within a few short years, Secret Bay became known as one of the best boutique hotels in the Caribbean. It has been selected by Travel & Leisure as one of the best new hotels in the world; by Harper’s Bazaar as a top resort; and by CNN as a Secret Island Getaway. TripAdvisor Traveler’s Choice Awards also ranks Secret Bay as a top resort in the following categories: Luxury, Small Hotels, Romance, and Service. In November 2015, Secret Bay was named the Small Caribbean Hotel of the Year by Caribbean Journal.

Nassief describes Secret Bay as an “eco-luxury” resort and is passionate about maintaining the property in a sustainable and environmentally-friendly manner. “I think my connection to Dominica and its pristine landscape shaped that passion over many years, and of course shaped the vision for Secret Bay,” he says. “We wanted to build something that afterwards would look like nothing had happened – that would fit into the landscape and would not in any way impact the environment. One of our goals was that as you passed by the property from the sea, you could not tell that it was there. Remember, this was to be our home – the house of our dreams. So with Fruto (award-winning Latin American architect Fruto Vivas), we designed something really beautiful and elegant. That did not change as we scaled it down; we simply created many such homes, just smaller. They were never intended to be hotel rooms, but beautiful homes. So that is where the luxury element emerged. And our vision for preserving the land gave it the ‘eco.’ Eco-luxury was really the natural end result.” Thus, the resort’s four villas and two bungalows have been positioned across the site to ensure privacy and seclusion. All the properties offer glorious views of the Caribbean Sea and rainforest-covered mountains.

While some might suggest that sustainability and luxury are two concepts that don’t generally go hand-in-hand, Nassief disagrees. “It depends on how you define luxury,” he avers. “Secret Bay’s tagline is ‘embrace simplicity.’ The new luxury is defined by the simple things in life that give us the greatest pleasures: listening to birds, being surrounded by nature, sipping from a glass of fresh orange juice, or from a cup of herb tea just picked from the garden, or eating simple, organic, and healthy food. Time and space. So we wanted to designed spacious villas – homes away from home – that would be open and fully integrated with the sights, sounds, scents, and tastes of nature, but at the same time with all of the modern amenities of a luxury villa, and with the service of a 5-star hotel. The architecture and amenities, the surrounding nature and the service, all come together to give our guests a very special experience.”

Part of that special experience can be attributed to Secret Bay’s unique service concept. For example, there is no restaurant at the resort; each bungalow and villa has its own fully equpped kitchen. Guests can create their own meals or they can request a personal cook to deliver up to two meals a day, such as fresh-squeezed mango juice and homemade baked breads for breakfast and just-snagged Mahi-Mahi, crisp salad, and yam pie for dinner. They can also forage for fresh herbs in the gardens or pluck guava, pineapples, and coconuts from the surrounding trees. Other amenities include spa treatments, massages, yoga sessions, a dedicated villa attendant looking after guest needs, and a concierge who helps plan personalized itineraries.

Secret Bay’s staff of 30 caters to the resort’s guests, who come primarily from the U.S., followed by Canada, Europe, and the Caribbean, year round. According to Nassief, the majority of them are couples, often celebrating a honeymoon, anniversary, or special occasion. The rest are small families. “They want to be off the beaten path, to get away from it all, to enjoy a quiet and special time, to reconnect with themselves and nature, and to be pampered and taken care of,” he says. “They also want to spend some time being active and adventurous, exploring the wonders of Dominica. Amazingly, about 80 percent of our guests discover Secret Bay first, and then discover Dominica – often for the first time. Due to the vast landscape and spaciousness, and the amount of natural attractions, you can spend days in Dominica and hardly see other tourists. This is a huge plus in today’s Caribbean,” he adds.

In addition to the two more honeymoon villas planned for completion by October 2016, Nassief says that future plans for the resort include building several more villas for sale on some recently-acquired, nearby land. “This is a very exciting project,” he says, “that will maintain the ethos and feel of Secret Bay. The plan is to build about 15 villas on 20 acres of adjoining land, and we would rent the villas when owners are not using them.”

With its unique and personalized service that caters to guest preferences and privacy, Secret Bay will undoubtedly continue to be the perfect getaway for a Caribbean honeymoon vacation, a small family escape, or the secluded holiday of a lifetime.


WHO: Secret Bay

WHAT: An award-winning eco-luxury resort in the Caribbean

WHERE: Secret Beach, Dominica, West Indies



Bullseye Pharmacy – Bullseye Pharmacy was started in 1996 as a community pharmacy to meet the needs of the people of the Goodwill area and the rest of Dominica who were in need of medical services. The company team included the late Mr. Stanislaus Cuffy, whose determination and enthusiasm laid the foundation for the new Bullseye Pharmacy and Medical Center, where a wide variety of prescription and over-the-counter medication is available. Bullseye pharmacy also operates from the town of Portsmouth across from the Ross Medical School. –

L. A. Dupigny & Co.

Malcolm Stephens &

Parry Bellot & Co.

January 2016 Issue cover Business View Caribbean.

January 2016 Issue

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